TRANSITIONS EASES ON DOWN THE ROAD. The Transitions Marketing Wiz welcomes those ECPs who are looking to build an interactive marketing plan for their independent practices. Found at transitionsmarketingwiz.com, the site offers guidance and resources for practices to retain patients, acquire new patients, and increase revenue. A 15-minute practice assessment on the site helps ECPs identify their specific marketing needs in order to build an effective plan. For more information, contact Transitions Optical, Inc. at 800-848-1506 or transitions.com.
PFO DOES THE MATH ON FREE-FORM. The second generation of ProFitCalc, a backside progressive/single vision free-form calculation program, was recently launched at the Premier Vision Group’s lab in Salt Lake City, UT. The new technology allows for the creation of a highly adaptable and individually customizable lineup of progressive lenses, according to the company. For more information, contact PFO Global at 866-996-7849 or pfoglobal.com.