MAUI JIM TRIES ON VTO. The addition of VirtualTryOn™ to Maui Jim’s Web site enables consumers to learn the details of the eyewear in which they’re interested as well as see themselves in the glasses. VirtualFitLive™ is a live Webcam option that projects a live image of the user’s face and superimposes the selected suns onto the image. With VirtualFitPhoto™, consumers can upload their own pictures for simulated try-ons, or they can select from images of models within the system. As an added bonus, users can save or share these images on Facebook. For more information, contact Maui Jim, Inc. at 888-MAUI JIM or mauijim.com.

WHO IS YOUR INSURANCE SIMPLIFIES OFFICE VISITS. The often complicated, arduous process of figuring out patients’ vision benefits just got easier with Who Is Your Insurance. This online service enables ECPs to quickly and easily identify a patient’s vision insurance carrier and coverage. For more information, contact Who Is Your Insurance at 877-271-9494 or whoisyourinsurance.com.

ARCH CROWN REVEALS A TRUE GEM. Featuring 900 MHz RFID technology, Gem-Where™ is Arch Crown’s Radio Frequency Identification (RFID) solution for eyewear and frames. Its reusable plastic RFID Smart Tags are linked to the RG900 USB Reader, and are delinked upon the sale of individual items. Ideal for dense tag environments around metal objects or in display cases, Gem-Where can work on its own for basic inventory reporting, or it can be integrated into POS software for more detailed reporting. For more information, contact Arch Crown, Inc. at 800-526-8353 or archcrown.com.

YEMAGINATIONS HELPS EXPLAIN DISEASES. The Luma Vision Simulator iPad application from Eyemaginations enables ECPs to present and explain the most common diseases of the eye. The app includes on-screen drawing functionality and mark-up capabilities as well as views of disease progressions and point-of-view scenes. When used with Apple TV, images can be sent wirelessly to a television, making explanations all the more user-friendly and easy for patients to absorb. For more information, contact Eyemaginations, Inc. at 877-321-5481 or eyemaginations.com.

With eyecareScore®, focalCenter® helps ECPs evaluate their patients’ experiences. This validated, stand-ardized survey provides qualitative, visit-specific information including a comprehensive literature search, probing consumer focus groups, polling eyecare experts, and reviewing patient cognitive interviews. Quantitative research covers psychometric and statistical analysis of potential questions for reliability and validity. eyecareScore benchmarks are set by population sampling and normative studies. For more information, contact
focalCenter at 855-239-6444 or focalcenter.com.

SONOMED ESCALON LETS ECPS VIEW DIAGNOSTIC IMAGING ANYWHERE. Seamlessly integrating with Sonomed Escalon’s AXIS™ Image Management System, the AXIS iPad app provides image review capabilities within an efficient and portable platform. ECPs can view slice-by-slice reviews of OCT images, fundus images, ultrasound, visual fields, and more. For more information, contact Sonomed Escalon at 800-676-0043 or sonomedescalon.com.

EYEDISPENSE GOES HIGH-DEF FOR VIDEO DISPENSING APP. Working with iPad’s updated operating system iOS5.1 for speed and stability improvements, EyeDispense HD is available as a free update to existing users. By simply panning around a patient from front to side, video is captured of a potential frame so comparisons can be made at a glance to quickly narrow the dispensing choice. Video can also be e-mailed or posted to Facebook. For more information, contact EyeDispense at eyedispense.com.

GENBOOK HELPS SMALL BUSINESSES REACH NEW HEIGHTS. Going beyond the capabilities of Genbook’s cloud-based scheduling platform, Genbook Analytics enables small businesses to track performance sales data in real time. This feature identifies sales trends, forecasts future performance, and monitors a series of key data metrics, all of which assist business owners in maximizing efficiency and productivity. Key data metrics identified include revenue-generating services, business levels throughout the year, and effective staff (in terms of generating appointments). For more information, contact Genbook at genbook.com.


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