ECPs GIVE THEIR TAKE ON HOT TRENDS FOR 2018.
VCPN set out to find the hot eyewear styles for 2018 – shapes, colors and materials – and who knows better than opticians and optical managers? Here, the following ECPs share their predictions and what they think their customers will want to wear this year.
DIRECTOR OF OPERATIONS
Lapeer County Vision Centers/Opticare Vision Centers
“Trends show a resurgence of gold and silver tones, and I believe that rose gold will be added to the mix and perhaps surpass gold and silver. We are getting a lot of requests for round and aviator shapes, and I believe as it becomes more mainstream, we will see more patients wearing these throwback shapes. It is exciting to see a shift from the standard squared black, brown, tort (and occasional burgundy) zyl frames. It is time for a fresh look in eyewear.”
“There’s not just one color for every person, and color is subjective. I like to match and complement eye color, hair color and skin tone. For shapes though, I’m going for round and rounded cat eyes, plus deeper square shapes with an uplift at the corners. What is really coming are high-tech materials used on frames. There’s a lot of lightweight plastic that is really strong, and plastic and metal together are super cool looking, which is also super light and very high-tech. Some of the more trending styles are modern twists on retro styles with vibrant colors or matte finishes to go along with the matte lipstick trend.”
Wichryk Eye Associates, P.C.
“My two predictions for colors are peachy pinks and translucent pastels and for shape, round, academic looks and double bar metals. I think we’ll start to see slimmed-down, tailored versions of reinvented retro shapes in both acetate and metal. I love the translucent colors of the Joelyn model by Kate Spade.”
Santa Rosa, CA
“My prediction: the minimalist design. Women are selecting gold and the new rose gold color, which complements both gold and silver jewelry along with multiple accessories and clothing styles, plus round shapes with intricate detail such as ic! berlin’s Purity and Simplicity models. Men are enjoying frames with texture and color.”
ETHAN J. BROWN
The Optical Shop at Greenwich Ophthalmology
“I believe in 2018 we will see an increase in matte finishes, as well as frame fronts that have gradient color changes on them, such as Maui Jim’s Starfish. I think we will also see frames with thinner zyl wires. Black and brown will continue to be staple colors, however, as patients look for something different than what they have had in the past or as they look to build their eyewear wardrobe, color will play more of a factor. Patients are also starting to look for a less pronounced look in their frame choice, and I think there will be an increase in translucent frame colors, especially in gray. Translucent gray allows for plastic frames to have a more minimalistic look. Another color this year is blue.”
MANAGER AND OPTICIAN
Design for Vision & Sunglass Central
“I’m proclaiming 2018 as the year of the bold and colorful, blue hues and mellow yellows. And let’s not forget mean green, just like our Superbowl champions the Philadelphia Eagles! For men and women alike, color will be the name of the game, and one can find these fantastic shades in the Koali and Nomad lines by Morel. For shape, round will be peaking this year. Everyone might not want to travel back to the ‘80s and do the ‘round thing,’ so larger squares will also be holding a top spot for shape this year. For style, bold colors look fabulous and are not overdone in a semi-rimless frame as well as an oversized acetate.”
BUSINESS ADMINISTRATOR/OPTICAL MANAGER
McCauley Celin Eyecare Associates
“My number one prediction would have to be gray. We will see many variations on this color: brushed smoke, transparent gray and stark slate grays with hints of blue. Clear will also be huge. We have seen many designers throwing in small amounts of clear over the past year, and I think more and more designers will be paying attention and adding great amounts of clear. The full cat eye will gain more steam in 2018, and for men we will see more of the modified round, Wayfarer style but deeper top to bottom. I also think we will see a big upsweep in metal frames. Styles I’m crushing on are FYSH UK F-3603 and 3601 and Kliik denmark K-611 and K-604.”
New York, NY
“Color will be on its way back, for sure. Vibrant color mixed with tortoiseshell and red and yellow are my forecast for the future. Shape will continue to play with round and P-3, incorporating double or triple bridges and slimmer end pieces and temples. Geometric shapes are also just starting. Styles like Leon Max 6001 and 6007 will never vanish, which will be a mixed bag of chunky geek style, rounds and more futuristic almond- and tear-shaped sunglasses.”