It used to be that October primarily celebrated the arrival of fall and Halloween, but now it’s also the month of pink, Breast Cancer Awareness Month. There are several eyewear companies that have been long-time research and awareness advocates of a disease that the American Cancer Society estimates 40,610 people will die from this year.
• After the passing of company founder Wayne McGee’s wife, Jenny Lynn, in 2008, The McGee Group began offering the Vera Bradley Foundation Collection to support the Vera Bradley Foundation for Breast Cancer.
• Since 2007, Hauppauge, NY-based ClearVision Optical, Co. has donated more than $450,000 to various breast cancer organizations through sales of limited edition collections: 22% of the suggested retail price of Ellen Tracy readers is donated to the Breast Cancer Research Foundation.
• Hilco Vision’s “Think Pink” line of products, launched in 2008, has enabled the company to give more than $35,000 to the Breast Cancer Foundation. Throughout October, Hilco donates a portion of sales of Breast Cancer Awareness Products, which include lens cleaners and cloths.
• Both Dynamic Labs and OptiSource International offer customers pink-based product lines designed to raise awareness. OptiSource’s dedicated “Ladies’ Line” of pliers launched in 2012 and has since expanded to include cleaners and cloths. The company donates 5% of sales of these items at the end of every year to the Breast Cancer Research Foundation. All year long, Dynamic Labs offers its pink Purity lens cleaners, cloths and accessories. Items can be personalized and imprinted with the pink ribbon breast cancer symbol.
WHERE TO FIND IT: ClearVision Optical 800.645.3733, CVOptical.com • Dynamic Labs 888.339.6264 DynamicLabs.net • Hilco Vision 800.955.6544, HilcoVision.com • McGee Group, 800.966.2020, McGeeGroup.com • OptiSource International 800.678.4768, 1-800-OptiSource.com