ZEISS UVProtect lenses expand the level of ultra-violet protection from the previous standard of 380 nanometers to a more complete UV400 protection in clear lenses. UVProtect Technology is the first time complete sunglass-level UV protection (UV400) will be available in the U.S. and Canadian consumer markets in all clear organic eyeglass lens materials, according to the company.
ZEISS conducted a new consumer survey online in February 2018 with 1,187 U.S. parents and eyeglass wearers in conjunction with the launch of UVProtect and found consumers are significantly uninformed regarding the impact of UV on the eyes: Less than 10% of consumers are aware that cataracts are a direct side effect of overexposure to UV, and only 13% are aware that skin cancer around the eyes is a potential side effect. However, 87% of glasses wearers would consider purchasing clear lens eyeglasses with UV protection if an option was available. Among parents, only 3% are aware that 50% of eye damage from UV radiation occurs before the age of 18, and less than 10% are aware that children’s eyes are exposed to three times the UV radiation compared to adults.
“This is the first time that sunglass-level UV protection will be available in all clear lenses, giving eyeglasses wearers effortless protection for their eyes and eyelids,” said Jens Boy, president of ZEISS Vision North America. “Not only does UVProtect Technology establish a new standard of care in the eyecare industry, this technology will now come standard in all ZEISS plastic eyeglass lenses.” ZEISS will not patent the UVProtect Technology, hoping that other industry leaders will step up and raise the level of UV protection for all patients around the globe.
Carl Zeiss Vision, Inc. 866-596-5467 • ZEISS.com/Lenses