CLIMB EVERY MOUNTAIN

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From the highest mountains in France to the highest-quality production in Italy, the Moncler brand has more than 60 years of authenticity behind it. An abbreviation of the mountain village Monestier-de-Clermont, Moncler was started in 1952 by René Ramillon and Andrè Vincent, whose first product was a quilted sleeping bag. French mountaineer Lionel Terray saw the potential for outerwear, and he worked with the company to develop high-quality jackets, gloves and sleeping bags. Moncler down jackets were chosen in 1954 to equip the Italian expedition to K2, the world’s highest summit.

Moncler has since evolved into a luxury lifestyle brand-with a major social media presence-as the “perfect combination between performance and style,” according to Cara Diorio, fashion brand director for Marcolin USA Eyewear Corp. Spike Lee directed a video, “Brave,” for the launch of a special jacket collection designed by Thom Browne showcasing the American flag; proceeds went to Robin Hood, the largest NYC-based charity that fights poverty. Singer/producer Pharrell Williams collaborated on a limited edition sunglass line and shows them off in a funky music video. This experimental vibe that still embraces a rich heritage translates to the six new sunglass models in the Moncler Lunettes collection.

“The collection elevates the brand values, synonymous with the down jacket for excellence,” said Diorio, adding that the line merges top quality materials and innovation with functionality and technological research. “The duvet effect from the iconic Moncler down jacket was uniquely translated into the cut of the acetate in various styles,” she explained. Strong, primary colors and contrasting tint combinations, are the same ones used both inside and outside the jackets (black and red, black and white or brown and yellow).

Among the six sunglass styles, Diorio’s favorite is the sporty chic ML0004, which has a removable leather strap that makes it very versatile. “The quintessentially feminine round shape of style ML0005 and the squared silhouette of the unisex ML0006 bask in refined design,” she said, adding that the soft volume of the two acetate styles recall the light and airy effect of a duvet, while the flat lens emphasizes the sunken effect of the temple logo. Regarding the ophthalmic styles, the ML5001 is an “easy-to-wear shape, but the duvet effect of the acetate gives it a subtle differentiation from the other collections,” Diorio said. The clean design of the logo is also a strong element.

Marcolin USA • 800.345.8482 • Marcolin.comInfoUSA@Marcolin.com

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