CHARACTER DEVELOPMENT

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Classic film archetypes leap off the silver screen and come to life on your frame boards with ic! berlin’s The Cinematik Collection.

FEMME FATALE

SUPERHERO

SIDEKICK

SUPERVILLIAN

DRAMA QUEEN

Modeled after the stock characters found in film classics, ic! berlin’s The Cinematik Collection features frame styles named for the superhero, the lone wolf, the ingénue, the guardian angel, the sidekick, the everyman, the femme fatale, the rebel, the antihero, the dreamer, the drama queen and the supervillain.

Head designer Harry Skinner said, ‘’The Cinematik Collection is influenced by movies and their archetypes. Each frame has character and personality, bringing a bold use of color and expression. The collection offers a wide range of styles suiting all the ic! berlin lovers in their own unique way. Each design follows a different script, but all share the same theme of strong identity. The wearer can embrace this.’’

Of all the characters who walk through your optical, each one is bound to see themselves in at least one of these archetypes (and frames) . . . if not many of them.

ic! berlin America     866.634.8990     ic-berlin.de     America@ic-berlin.de

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