NEW EYEWEAR & FASHION – MARCH 2015
ON THE COVER LIVING THE GOOD LIFE. Inspired by the couture fashion, iconic artwork, and…
Browsing: Eyewear & Fashion
VUARNET REDUX
After its height as a sponsor of the 1984 Los Angeles Olympic Games, VUARNET took a respite from the North American market. Lucky for us, Vuarnet is back on our home soil and with its usual European flair. The frames come from a heritage of excellent performance and style which is apparent in the new collection.
LITE TWIST MARRIES TECHNOLOGY AND FASHION
The Austrian company, Silhouette Optical, Ltd., began with a vision in 1964-eyewear as an accessory. Over the years, patients have become loyal to the Silhouette brand because of the frames’ light weight, durability, and flexibility. Add in their fashion-forward appeal and you have a popular line that attracts a wide variety of consumers. The introduction of the LITE Twist collection lives up to these iconic Silhouette elements.
O’NEILL GOES BEYOND THE SURF
It may surprise you to know that one of the hottest eyewear lines is a…
SKAGA SPEAKS FOR ITSELF
Marchon’s Skaga collection uses no logos and lets the eyewear deliver its message on its own.
FLY INTO ADVENTURE!
The McGee Group’s Ducks Unlimited Collection offers stylish durable eyewear for the adventurer in just about every man.
EXPLORING BEYOND CONVENTIONAL READERS
Consumers tend to see readymade readers as mainly disposable so they purchase multiple pairs. These…
GETTING A READ ON SUN READERS
Patients would be willing to make the investment in quality sun readers if they know their options.
NATURALLY APPEALING
Look to frames made from natural materials for distinctive designs.
A LOOK AT NORTHERN VALLEY EYECARE
Nearly four decades ago, Rich Hogg and Alan Ross, OD, went into business together, opening Northern Valley Eyecare, in Closter, NJ. Currently in their third-and best-location, they carry both ophthalmics and sunwear, but say that suns make up the fastest-growing component of their business. Here, Hogg gives VCPN an inside look at Northern Valley Eyecare.