CASE IN POINT

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Eyeglass cases work behind the scenes, crammed inside purses and stuffed into backpacks where they stand ever vigilant to ward off crushing blows. They protect eyewear from scratches, bends, and breaks while shielding glasses from the fading abuse of UV light. Cases do all that while also complementing the frames the buyers choose and telling the world about their fashion sense.

Not every frame comes with a case provided by the manufacturer. Cases are also lost, damaged, stolen, and some simply fall apart over time. It may even happen that your patient simply doesn’t like the case that comes with her eyeglasses. In all these situations, you’ll need to look for an accessory case that meets your patients’ needs. Fortunately, there are plenty of great choices.


CORINNE MCCORMACK

When I first saw it, I thought the Flat Bottom Brown Animal case from Corinne McCormack was about to bite me! This faux-fur case will protect your patient’s sunwear like a mother leopard protecting her cub. The Clutch Purple Crocodile is another bold statement case that uses a foldover design with an eye-catching gold clasp. Using chic cases to keep eyewear fashionable, safe, and secure during travel or just a busy day is a smart way to protect patients’ eyewear.


CALIFORNIA ACCESSORIES

For the best in protection, look for a case made from a steel shell. In the workhorse category, California Accessories’ LOOM Ex-Long features extra depth, width, and length to accommodate almost every frame size and temple length. This case can take just about anything you can dish out and look good while doing it. I have seen cases protect a frame against serious damage even when run over by a car!

HILCO

It seems that every manufacturer is producing a big-guy or XL series, yet their case collection has not caught up with the larger frames they are offering. Hilco’s large-size cases can accommodate the ever-growing XL frame market and the popular large sunglasses and sports eyewear that are so popular these days. Hilco believes that patients spend a lot of money on their eyewear so it’s extremely important that they keep them clean and safe when not in use so they don’t get broken or damaged. Hilco’s full line of cases allows for that.

The company specializes in brand promotion and offers cases that can be imprinted/personalized with the optical office’s name. This is an easy and stylish way to build your practice’s brand. Combine customized cases with other promotional items for a more comprehensive practice marketing plan.


RON’S OPTICAL

In the unique case department, Ron’s Optical offers the Quad travel and storage case, which provides four compartments for both storage and protection of multiple pairs of eyeglasses. Each Quad includes an inside mirror for last minute touchups. The Quad is available in black unisex grain leatherette, high polished patent bubblegum pink or licorice black. It’s perfect for travel or everyday storage. For any traveler who relies on eyeglasses, a storage box like the Quad is essential for keeping track of daily wear, sunglasses, computer eyeglasses, and a spare pair-all in one place.


John Seegers is a licensed optician at Ryan Vision Center in Henrico, VA, and the creator of opticianworks.com.

WHERE TO FIND IT:

California Accessories 800-523-5567 • calaccessories.com

Corinne McCormack 212-868-7919 • corinnemccormack.com

Hilco 800-955-6544 • hilco.com

Ron’s Optical 800-247-7667 • ronsoptical.com

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