Safilo has named Riccardo Cadorin senior vice president of optical sales for the U.S., reporting to Henri Blomqvist, CEO of Safilo North America, and based in the company’s North American headquarters in Secaucus, NJ. Cadorin brings over 20 years of eyewear industry sales experience to Safilo with previous roles of increasing responsibility at Luxottica, Marcolin and Marchon, where he most recently served as vice president of U.S. sales.
In his new role, Cadorin will enhance the company’s current go-to-market approach and further strengthen customer relationships, leading a cross functional headquarters team overseeing buying groups and key alliances, in addition to having oversight for the company’s regional sales managers and optical field sales team across the U.S. Cadorin is a graduate of the University of Bologna.
“We are very pleased to welcome Riccardo into Safilo. His impressive understanding and breadth of expertise of the eyewear industry and long-standing customer relationships are exactly what are needed to help further Safilo’s commitment to being the ECP’s independent partner of choice for long-lasting mutual success in a rapidly changing market environment,” said Henri Blomqvist, CEO of Safilo North America.