PREPARE FOR NATIONAL SUNGLASSES DAY
The Vision Council’s online portal at NationalSunglassesDay.com offers marketing materials to help eyecare professionals and their patients participate in the campaign scheduled for June 27th. Promotional collateral available at the site includes ready-to-use logos, social media images, downloadable posters and web banners. Created to encourage UV-protective eyewear sales in retailers throughout the country, National Sunglasses Day went viral last year, trending on social media and generating more than 900 million consumer media impressions.
FIND OR POST JOBS AT IMATTERS.NET
Redesigned for eyecare professional employees and employers, the new imatters website features hiring resources, guides, eyecare blogs and more. The “Find a Career” section for those looking for a job includes tabs listing featured careers, the latest blog posts, career growth and more. The “Advertise a Career/Hire a Recruiter” area offers employers the opportunity to either post their job opportunities themselves or enlist a professional to fill positions for them. Founded by Charisse Toale, MBA, ABO/NCLE, president and senior recruiter, imatters eyecare staffing is a network of over 150,000 eyecare professionals with solutions for every budget and hiring need. 866.412.4115 imatters.net
BUILD YOUR ONLINE PRESENCE
According to Solutionreach, the online presence of your practice is the single largest deciding factor that determines if a patient will walk into your office. The facts are clear: “92% of patients now read reviews online,” and “80% trust online reviews as much as personal recommendations,” according to the company. So, in response to the question “Want to know more about how to create an amazing online presence?” Solutionreach developed the step-by-step guide, “4 Ways to Build Your Eye Care Practice’s Online Presence.” 800.995.8444 Solutionreach.com
APP GENERATES ONLINE REVIEWS
EyeCarePro offers an app that helps you generate online reviews. According to the company, patient reviews have become the go-to information source for many consumers, and Google Reviews specifically contribute positively to your search engine optimization strategy. “Don’t rely on software that drops reviews onto your homepage when you can use our review app that is simple, easy and provides third party reviews for your practice,” the company recommends, adding, “Better yet, you control who gets to review you.” While the app is generally available for $99 per month, it is available for free for those who sign up for certain EyeCarePro services. 866.886.4442 EyeCarePro.net