BYE, BYE, MIRROR; HELLO, SNAPCHAT
In conjunction with the launch of its new “Light Under Control” consumer campaign, Transitions Optical partnered with Snapchat to offer patients an augmented reality try-on experience. A Snapchat lens allows users to see themselves in different frames in both indoor and outdoor environments while watching lenses darken as scenes move to daytime outdoor settings. Users can find the Transitions lens experience in the Snapchat app, and ECPs can order a kit on how to use it at
RECYCLE CONTACT LENSES WITH BAUSCH + LOMB
Bausch + Lomb’s ONE by ONE Recycling Program has already recycled nearly 2.5 million used contact lenses, blister packs and top foil and donated more than $14,000 to Optometry Giving Sight (OGS). Through a collaboration with TerraCycle, the program is offered free of charge to ECPs and their patients. Practices fill recycling bins with used materials and mail them to TerraCycle for recycling. For every qualifying shipment of 2 pounds or more, a $1-per-pound donation will be made to OGS.
SEE 180° WITH EYECONIC VTO
Eyeconic’s virtual try-on technology allows consumers to select frames by seeing themselves in 180° angles. Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear in three simple steps. Patients first take a video of their entire face from center to left, back to center, and then from center to right. Size is determined by taking a photo holding a plastic card the size of a business card or credit card against their forehead. Once the upload is created, patients will be able to automatically see how any frame fits their face.
SALES STATISTICS AVAILABLE FROM THE VISION COUNCIL
The Vision Council has released the Economic Situation Report, its annual consumer study of 5,000 American adults that examines the role of the general U.S. economy and specific economic indicators on optical purchases and shopping patterns. Specific product categories are examined, including eye exams, frames, Rx lenses, contact lenses, plano sunglasses, over-to-counter readers and refractive surgery. Demographic breakdown of results are available by age, gender, annual household income, region of residence and managed vision care status. The report is available for free to members and for $1,250 for non-members.