TRANSITIONS NOW ON INSTAGRAM
Follow Transitions Optical on Instagram @TransitionsPRO to keep up with the company’s offerings and view fun, colorful images that feature Transitions lenses, including the new style colors and mirrors that launched last month.
DIGITAL MARKETING SERVICES FROM OPTI-PORT
Opti-Port, an alliance of multi-office ECPs, recently partnered with Cleveland, OH-based National Strategic Group to offer its members expanded digital marketing services that include marketing strategy, search engine optimization, social media marketing, digital reputation management and online lead generation.
PEDIATRIC MARKETING EBOOK FROM EYECAREPRO
Learn how to launch and market a successful pediatric practice by downloading EyeCarePro’s free ebook “Marketing Pediatric Services in Your Practice.” The guide gives tips on how to connect with other pediatric-oriented businesses and use staff to create a pediatric office culture, plus ways to use pediatric business to drive the entire practice. The ebook is available at HubSpot.EyeCarePro.net/Pediatric-Marketing-ebook.
Morel recently introduced Morel Frame Hero, an app developed to service frames with the necessary parts to avoid having to order a replacement frame. Available to download from the App Store and Google Play, the app features service training, order status and tracking information. ECPs receive parts free of charge with free ground shipping.