Lucky Brand has long been known for its handle on the mood of nostalgia in small town U.S.A. The Lucky Brand jean line started production in 1990 and has since expanded into adult sportswear, outerwear, activewear, and eyewear. In 2006, Lucky Brand Jeans Kid stores opened, exclusively offering branded children’s clothing. Now REM Eyewear brings you the Lucky Brand Kid eyewear collection, giving young folks the opportunity to share in the nostalgia.
SOMETHING FOR EVERYONE
REM knows that kids, like adults, come in different sizes and have diverse preferences, so each style in the Lucky Kid collection is available in two eyesizes, making it easier to find the right fit. Spring hinges make the frames durable, colors make it modern, and laser engraving on the temples’ side panels make it youthful. The “Lucky Kid” metal plaque inside the temple and the infamous four-leaf clover design on the temple tips quietly identify the brand.
Three colors for each model make it easier to match the personality of a young wearer too. Lucky Kid offers four styles for girls and three for boys. Each selection reflects the same vintage wistfulness of the adult eyewear line while including a bit of youthful playfulness. Eyewear names such as Liv, Julian, Zak, and Willow depict a modern approach to the brand’s nostalgia.
MARKETING LUCKY KID
REM supports the collection with point-of-purchase items including a 20 x 30 poster, countercards, and
|TOP: Zak; BOTTOM: Julian|
a six-piece display. Each Lucky Kid frame comes with a child-friendly, lead-free case.
The Lucky Brand theme “It’s about innocence, courage, and fun” is at the core of this playful eyewear collection that is sure to make your young patients looking for more.
Jill Luebbert is a certified paraoptometric and optician practicing in northeast Nebraska.
WHERE TO FIND IT
800-423-3023 • remeyewear.com