FROM Broadway shows to movies to sneakers to eye- and sunwear, classics are resurfacing in a new, modern format. The draw for manufacturers or moviemakers is that if the show, movie, shoe, or sunglass was a success before, then it will be again. The draw for the consumer is that it’s secure—a known entity that is often better than the original.

And then there’s the fascination factor, particularly in shows and movies, that propels remakes. The classics talk to people’s needs and emotions and provide a comfort value for those who were around when the original was while offering something new to those who don’t know about it. Past reputation makes for security, particularly during the recent economic crisis. Reinterpretation respects the work and the force of these legends.

Improvements to the original can only be a good thing with whatever advancements in technology have come about—better lighting on the set, superior animations, and new materials, for example. The same theme can be repurposed but with updated content making it more timely and relevant to the present day.

Whether it’s West Side Story, Footloose, Converse, or Carrera, the connection with the past is a powerful thing and people of all ages continue to embrace it.

Beth Schlau
Vice President, Editorial
e-mail me at


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