Dr. Mario Contaldi is a member of the Texas Optometric Association and among the 18,000 doctors listed on the Think About Your Eyes online locator. Think About Your Eyes is a nationwide public awareness initiative promoting the importance of an annual eye exam and overall vision health. First Vision Media Group (publisher of VCPN) supports Think About Your Eyes as a media partner.

Every age group in America has embraced, and in some cases become addicted to, electronic technology. Our Gen X and Millennial patients have never known the world without email or the internet.

As the electronic information age advances, our patients spend extended viewing time on their digital devices. As eye specialists, we often ponder the ocular health effects of all these electronic devices. Which presents more of a problem, too much time accommodating at an intermediate distance or the overexposure to harmful blue light?

Fortunately, we have tools to eliminate both these problems. These include lens designs suited for both non-presbyopes and presbyopes (see page 50), as well as several ways to reduce our patients’ ocular absorption of blue light. Now an additional question arises. How do we reach our patients with this vital message? After all, we need our patients in for an eye examination so they may receive the care they need and deserve.

In our office, we begin by impressing upon all our patients (younger or older) the need for annual eye examinations. We also take full advantage of the various social media platforms. We also support the Think About Your Eyes campaign, which brings our message to the living rooms of America using national TV and radio advertising. Patients are reminded of the importance of their vision and prompted to schedule an appointment for their annual examination.

For a fee, our practice receives an upgraded listing on the website practice locator. Our listing results in much higher practice visibility to consumers in our area who are searching for a doctor. When these patients arrive, we deliver the tools for proper management of conditions such as digital eyestrain and blue light exposure. They also become educated on why they need to return next year.


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