BEYOND ‘BORN ON THE WATER’

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After making a name for itself in sunglasses for more than three decades, Costa expands on its optical collection first introduced in 2016.

Renowned for handcrafting sunglasses in Florida for outdoor water enthusiasts since 1983, Costa expanded into optical frames with limited availability in the fall of 2016 and a full launch in January of 2017. Now, the Spring 2018 Costa Optical Collection features multiple new optical frame styles, color palettes and everyday performance features.

FOREST REEF
Costa’s newest optical frame line, Forest Reef adds to acetate inlays of real wood accents inspired by vintage wooden boats and the underwater cypress forest recently discovered near Gulf Shores, AL.

#KICKPLASTIC
In the optical world, demo lenses are the largest contributors to waste. Traditionally manufactured from a petroleum base, they are simply discarded when replaced with Rx lenses. As a part of Costa’s ongoing environmental commitment, these new Costa optical frames offer demo lenses derived from corn starch made from plant products taro and maize.
Being “Born on the Water” and therefore concerned about plastic’s impact on the ocean, Costa, in addition to using bio-based, eco-friendly resin within nearly all its plastic and nylon optical frames (and sunglasses) and bio-resin demo lenses made of corn starch in its optical frame line, has been spearheading a #KickPlastic campaign since 2015 to help reduce the amount of plastic it uses as a company and to mobilize a movement that encourages others to do the same.
Eyecare professionals can get #KickPlastic kits from their Costa representatives to share promotional materials such as tote bags, water bottles and flyers with their patients, encouraging them to use reusable water bottles and grocery bags, skip plastic straws and utensils, and participate in local beach and river cleanups. In addition, as a long-term partner to shark research organizations such as OCEARCH, Costa encourages people to help protect the Earth’s aquatic resources in any way they can.

“Our team is constantly thinking about and admiring the aspects of life on and around the water, so it’s only natural that we allow recent discoveries and experiences to inspire our product development,” said John Sanchez, vice president of product design for Costa. “The Forest Reef line was an exciting discovery, and we knew immediately we wanted to tap into this creatively. The on-trend wood material palette is inspired by the streamlined look of vintage boats of the 1920s and 1930s and fossilized underwater forests. This expansion welcomes wearers who identify with a relaxed coastal lifestyle.”

Classic and modern, the Forest Reef line features six different styles with metal or acetate frame materials and real wood accents. All Forest Reef frames feature the topographical pattern of the ocean floor on the temple tips for added grip and to further reinforce the brand’s “born on the water” status.

EXPANDED OPTICALS
In addition to the new Forest Reef line, Costa’s Spring 2018 Collection also expands on its existing optical frames. The Ocean Ridge line now includes two new frame styles made with a high performance, ultra-thin resin to streamline the new styles as thin, lightweight frames. The Mariana Trench line adds one additional larger style in four colorways. All the new Ocean Ridge and Mariana Trench styles include the topographical pattern on the nosepads and temple tips.

“It’s about time Costa released an optical line,” Robert Millican, LDO, ABOC, NCLEC, of Millican Eye Center in Brunswick, GA, told VCPN. His three-location practice has been successful with Costa’s optical line since its launch. “We’ve had a good success rate, especially with drill mounts. I was shocked when I just saw their new releases at the show in Atlanta. They’re phenomenal, super lightweight plastics, good styles and good shapes. I’m really excited about those, ordered the whole line, every single piece of it.”

COSTA.   CostaDelMar.com    Sales@CostaDelMar.com    800.447.3700

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