Rolling out its third season, Gwen Stefani Eyewear by Tura takes center stage with ECPs.
Author Jackie O'Keefe, LDO
Humphrey’s Image-Conscious Eyewear by Tura Targets millenNials and gen Z By Jackie O’Keefe, LDO
Turns out that pliers, in their many varied forms, are the go-to hand tools that these eyecare professionals can’t live without.
From coast to sunny coast, eyecare professionals (ECPs) who specialize in sunwear protection constantly seek to find new ways to build sales, especially in the fall and winter. Premium product, superior customer service, special events and a knowledgeable staff all contribute to this bottom line. We spoke with Ron Wolcott of Salt Lake City-based Wolcott Optical; Joe Bouchard of Newtown, CT-based Village Eye Care; and Christine Eaton of Overland Optical Family Eye Care in St. Louis, who have a collective experience of more than 100 years. These long-time practitioners share some of their marketing strategies and how they cater inventory to their distinct patient bases.
Install kid-centric displays and playful, bright P-O-P materials to capture the attention of young wearers.
To Mark its 30th Anniversary, Revo Celebrates Stealth and Solar Orange
Many of your patients will benefit from impact-resistant lenses, and the best way to find out is simply to ask them about their lifestyles.
Match your patients’ needs with the right athletic frames and you’re likely to find yourself with a loyal following.
By Jackie O’Keefe, LDO WileyX’s WorkSight Collection Offers ANSI-Rated Protection in a Stylish Package.
NuPolar Gradient lenses combine prescription polarized sunwear with fashionable looks.