The uber positive and fun Life is Good brand makes a happy debut with The McGee Group.
Started more than 20 years ago by brothers Bert and John Jacobs with a simple yet powerful message, Life is Good has evolved into a platform for spreading happy, upbeat vibes and creating a boomerang of positivity with its signature characters Jake and his dog, Rocket. A wholesome brand that encompasses apparel and accessories for the entire family, Life is Good found the ideal eyewear partner in The McGee Group, which rolled out women’s, men’s and kids’ collections for Vision Expo East.
Designer Amy Moore, who was already well acquainted with the brand, was tapped to take on the project with the Life is Good team. “We focused on two of their Superpowers, ‘Simplicity’ and ‘Fun.’ Eyewear should be fun and help to express our personalities and individualities! For Simplicity, we made the collection with clean lines and finishes such as matte on metals and acetates,” Moore explained, adding that each frame is named after an individual, from the “Hub of Optimism” section of the website, lifeisgood.com, who helps to spread the power of positivity. The finishing touch is the core message on the inside temple for the wearer to see every day when they put on their frames: “Spread Good Vibes.”
There are nine styles for women and seven styles for men that include acetate/metal combos and six teen models (three for girls and three for boys), each in two colorways, made with memory metal or acetate. Moore’s personal favorites are the women’s Briana in Frost and men’s Brad in matte black. “I love the shape and combination of metal and acetate on the front, which gives it a retro feel, but my favorite detail is the laminated tortoise on the bottom of the eye rim giving it a unique personality,” she said. “There’s a wonderful message of spreading optimism and overall a fun experience for the consumer.”
Last, but most definitely not least, the Life is Good Kids Foundation helps children in need in a variety of ways. Since giving back is a major component of The McGee Group’s philosophy, the company will be making annual donations to the Boys & Girls Clubs of Atlanta as well as Eagle’s Ranch.
The McGee Group 800.966.2020 • McGeeGroup.com • #growthegood