|HOYA’s technology places the patient’s prescription and progressive lens optics on the back surface of the lens.|
|Patients report wider, clearer zones throughout HOYA’s Array lens.|
|VALUE, NOT PRICE When selling progressive lenses, effective communication is key to demonstrating their value. The often-heard question, “How much do your progressive lenses cost?”, is already prejudiced that all progressives are created equal. Take the time to explain the various lens types such as traditional, short corridor, free-form surfaced, computer lenses, etc. Explain how the particular lens you have selected will work best for their lifestyle and the patient will be much more inclined to see their value.|
Hoyalux Array offers a versatile range of viewing and application possibilities.
In an industry where precision is everything and the necessity of exacting details push the limits of science, what once was considered acceptable optics is now inferior, archaic, and unwearable. HOYA Vision Care, North America’s Hoyalux Array progressive lens is a good example of going beyond the ordinary to provide clear, crisp, and comfortable vision for just about any patient.
The Hoyalux Array lens uses HOYA’s proprietary Transmittance Control 3D design software to model virtually every scenario of how the human eye interacts with a wide range of prescriptions and translates this information into an optimized lens design for each one. According to the company, this yields visual results once thought of as impossible. This technology has brought us a long way from the cookie-cutter, symmetrical lens architectures of yesteryear. The lens gets its name from the wide array of viewing and application possibilities it has, which sets it apart from other progressives. It’s so versatile that HOYA suggests that it truly is a game-changer.
Array lenses use HOYA’s Free-Form Backside Surface technology. This technology places the patient’s prescription and the progressive lens optics on the lens’ back surface. This innovation brings the lens’ optics closer to the patient’s eye, thereby increasing the field of view through the lens. Patients report wider, clearer zones throughout the lens because of this. They also tell of more vivid colors and high-definition vision for all forms of ametropia, according to the company.
Array progressive lens designs have noticeably sharper viewing zones, a wide, stable design for clear peripheral vision, fluid transitions between distance and near viewing, and superior ergonomics, which manifest themselves in comfortable, natural head movements for the wearer. The lenses are also designed for easy adaptation and are perfect for emerging presbyopes due to their optimal intermediate and near vision reading areas.
Concerned with nuances such as refractive vertex distance positioning and frame wrap angle, these lenses leave nothing to chance. Choosing the best lens option is easy with HOYA’s collection of four corridor channels-all have reduced and well-controlled unwanted peripheral cylinder distortion and elliptical errors, which is common with traditional surfacing.
Hoyalux Array lenses come in PALs, of course, but you can also get them in single vision form, and in a wide assortment of lens choices like photochromic, polarized, etc. Because of their design, they also correct a gamut of visual disorders from single vision myopia to high cylinder progressives, and they are available in virtually any lens material.
This versatility and consistency are what the Array brand is all about. The lens was developed to work consistently with any material and can easily be duplicated so patients desiring multiple pairs can experience the same precision optics in all of their eyewear. Minimizing visual change for patients when switching from their primary eyeglasses to their sunglasses, reading glasses, or any other one of the many Array lens types, translates to higher patient satisfaction and loyalty. As patients are particularly brand loyal within the optical industry, this is something every ECP should note.
Sam Winnegrad is an instructor in the Opticianry Department at Roane State Community College in Harriman, TN.
WHERE TO FIND IT:
HOYA Vision Care, North America
800-423-2361 • hoyavision.com