Boston-area-based Sudbury Eye Care focuses on pediatric needs—a market that was lacking in representation before Dr. Lorraine Labiento Smith came onto the scene.
Dr. Lorraine Labiento Smith, or Dr. L., as her patients fondly refer to her, has owned Sudbury Eye Care since 2011. The mother of two had been commuting two hours a day and she saw a local need for an eyecare professional who specialized in pediatrics. “I have a background in low vision and [retinal-related issues] and have been working with children for years, so it was easy to set up a referral source from the local pediatricians and establish an active pediatric patient base,” she said.
Labiento Smith makes a point to choose more sophisticated frames and colors, even for pediatric patients. The most popular brands within Sudbury’s dispensary are Ocean Pacific, Lilly Pulitzer, Dilli Dalli, David Benjamin for Kids and Junction City. She carries boutique lines as well, including Swissflex by Italee and Tartine et Chocolat. On the sports front, families can find Liberty Sport and Bollé Sun for kids.
By 2014 Sudbury had outgrown its original location. Labiento Smith decided to buy an office building rather than rent another space. With a new, larger spot that’s all hers, Labiento Smith’s options for growing her practice have really opened up. She now also specializes in petite women’s frames.
When it comes to social media, patients can learn about Sudbury Eye Care through its Facebook page. The practice also has a robust website and a presence on Yelp, which includes video content. Labiento Smith noted that one of the best pieces of advice she’s received was to “have a very professional web page that provides your services, bio and information on childhood ocular disorders.”
These days, Sudbury Eye Care serves families with children, and most patients range between 2 and 50 years old. The value of referrals has proven itself time and time again. “Parents discuss eyecare at sports, lunches and PTA meetings. They usually tell me they heard about my practice from a friend.” Once she’s working with a family, Labiento Smith hears one question fairly often: “When should my child have their first eye exam?” To which she replies, “As soon as possible.”
Rachel Bozek is a freelance writer who includes the optical field as one of her areas of expertise.
Sudbury Eye Care Â· 978.443.3021 Â· sudburyeye.com