Your patients can express their unique personalities with customizable rimless options for shape, color, material, temple choices and laser-etched details.
Just like snowflakes, no two patients are the same. As the need for variety and differentiation has emerged in both the marketplace and among the eyeglass wearers of the world, a number of frame companies have heeded the call. Plus, these customizable collections don’t require a lot of board space. High fashion, sporty, lightweight, practical — there’s an option for every need.
TRADITIONAL WITH A TWIST
Silhouette has a long-standing reputation of comfort and durability. Moreover, the company has mastered the art of taking a very minimalistic look and making it stand out. The TMA Pulse uses Silhouette’s high-tech titanium and patented screwless design as the base for some amazing looks. TMA Pulse combines the iconic with the new with the integration of vibrant colors including mango, coral red and lemon. The colors are found on the tips of the temple covers and coordinated into the glazing sleeves for just the perfect amount of complement. The lens shapes available are a pivotal point of personalization. The collection offers the break away from traditional rectangular, oval or square with shapes such as cat eye, round and butterfly.
Silhouette’s Titan Accent Flora collection, which launched in Spring 2016, is inspired by looks seen on the fashion runways. The ultra-feminine pieces focus on bold patterns portrayed in sleek silhouettes, particularly florals. Titan Accent Flora combines two-toned abstract floral patterns on the temple. Funky combinations such as teal and lemon or purple and orange give the collection a spirited appearance. Unique to Silhouette, the Titan Accent Flora is composed of a flat titanium temple combined with its proven snap hinge.
LOCK IT UP
The McGee Group’s Totally Rimless Boutique and Totally Rimless collection features the company’s patented exclusive Snap-Lock Rimless technology and European-made hinges. The frames also feature modern shapes, feminine temples for women and both lightweight and cutting-edge temples for men. The technology of the Snap-Lock system, along with the competitive price point, especially for the titanium styles, give the Totally Rimless and Boutique brands an edge over the competition. The newest, jewelry-inspired releases, Diamante 240, Baroque 241 and Pave 242, are adorned with Swarovski crystals.
Marchon’s Airlock collection offers two new styles each for women and men, all of which are part of the company’s Mix & Match program that allows the wearer to design their own look; there are more than 3,000 combinations of shapes, colors and materials. For female patients, the jewelry-inspired Brilliance model comes in four silhouettes that feature Swarovski crystals, while Forever 202 comes in a feminine metallic color palette and a jewelry-inspired embellishment that wraps around the sleek temple. Male wearers have the option of fresh styles Integrity with linear, ventilated, TR-90 injected temples or Endless 201 with sculpted titanium temples featuring a bi-color silicone sleeve available in contrasting tones.
FLAIR FOR THE DRAMATIC
Flair’s drill mount collections come in a vast variety of colors and styles. Patients can combine the chassis of their choice with a variety of artistic and dramatic lens shapes. Flair takes the next step in individualizing the look by offering lens tattooing, rhinestones and color etching.
Allowing your patients to express their taste and personalities through their eyewear keeps the selection process fun and interesting-and helps you maintain a robust and compelling inventory.
Jill J. Luebbert, CPOT, ABOC, is a certified paraoptometric and optician in northeast Nebraska.
WHERE TO FIND IT:
The McGee Group • mcgeegroup.com • 800.966.2020