BEEing Eco Friendly The neubau eyewear brand celebrated its partnership with The Honeybee Conservancy with a cocktail event last month in New York City. Attendees got to view a video about the program and take home a jar of artisanal honey. The Honeybee Conservancy will donate two bee hives to mark its collaboration with neubau’s See & Do Good initiative, which supports environmental programs. 800.223.0180, neubau-Eyewear.com.
Registration officially opened last month at VisionExpoWest.com, which takes place Sept. 13 to 16 at the Sands Expo & Convention Center in Las Vegas. New offerings include expanded education and Expo’s #WhyIGo social media campaign. 703.548.4560, TheVisionCouncil.org.
NO FEAR A compelling video series highlighting the experiences of three shark-attack victims now shark conservation advocates is the centerpiece of Costa’s new “Don’t Fear the Fin. Fear a World Without Them” campaign. In continuing its support of OCEARCH, a program dedicated to protecting sharks, Costa’s latest initiative also includes conservation events, new merchandising materials, a #DontFeartheFin social media campaign plus a sweepstakes to get a chance to tag and name a shark aboard the M/V OCEARCH vessel. 800.447.3700, CostaDelMar.com.
DON’T MISS THE ECLIPSE! Turn the next solar eclipse on Aug. 21 into a fun in-store promotion! Start by stocking the right gear to protect patients’ eyes. TSE 17, an astronomy company that has worked with both NASA and the European Space Agency, carries solar eclipse glasses in seven styles and sunoculars in two sizes.Tse17.com, Info@Tse17.com.