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Continuing Education
At Your Fingertips
Choose from a variety of FREE ABO-approved continuing education courses, including workshops and Webinars.
CE
Workshops
• Up-to-date topics
• What YOU want, when YOU want it.
• Read the materials. Take the test. Send it in.
CE
Webinars
• One-hour live event from the convenience of your home or office.
• Cutting-edge topics
• Question-and-answer segments.
• Available “on demand”
Courses are made possible through unrestricted educational grants from our sponsors.
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WELCOME TO TOTALLY OPTICAL |
Current Publications
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Vision Care Product News |
Optical Lab Products |
Sunglasses
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Views & Opinions
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| Frank Giammanco |
SARAH PALIN'S GLASSES
THANKS to the Republicans
eyewear has enjoyed its 15
minutes of fame. Sarah Palin
came on the national scene a
few weeks ago as John McCain's
running mate...[more]
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Ana Montoya
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'HOW CAN I HELP YOU?'
ISN'T ENOUGH
It's uncommon nowadays for
customers to get far past the
entrance of a store without
automatically being greeted.
But sales staffs need to dig a
little deeper to really...[more] |
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Ed
De Gennaro |
BENEFIT SELLING
IT'S SURELY not new—in fact,
it has been around for decades—
but it's a concept that is worth
mentioning because it's such a
power sales tool...[more] |
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| Jim Grootegoed |
AN HONOR INTERACTING
WITH INDUSTRY PIONEERS
IT'S HARD TO SAY GOODBYE
to the leaders who made this
business what it is today. One of
my mentors and long-time
friend, Bob Kathe...[more] |
Product Solutions
Helpful advice and tips from our writers and editors.
This month: Yellow Lenses at Night; and First Presbyopic Fitting.
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