| Continuing Education At Your Fingertips
Choose from a variety of FREE ABO-approved continuing education courses, including workshops and Webinars.
CE
Workshops • Up-to-date topics • What YOU want, when YOU want it. • Read the materials. Take the test. Send it in.
CE
Webinars • One-hour live event from the convenience of your home or office. • Cutting-edge topics • Question-and-answer segments. • Available “on demand”
Courses are made possible through unrestricted educational grants from our sponsors.
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WELCOME TO TOTALLY OPTICAL |
Current Publications
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 Vision Care Product News |
 Optical Lab Products |
 Sunglasses
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Views & Opinions
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| Frank Giammanco |
SARAH PALIN'S GLASSES THANKS to the Republicans eyewear has enjoyed its 15 minutes of fame. Sarah Palin came on the national scene a few weeks ago as John McCain's running mate...[more]
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Ana Montoya
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'HOW CAN I HELP YOU?' ISN'T ENOUGH It's uncommon nowadays for customers to get far past the entrance of a store without automatically being greeted. But sales staffs need to dig a little deeper to really...[more] |
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Ed De Gennaro |
BENEFIT SELLING IT'S SURELY not new—in fact, it has been around for decades— but it's a concept that is worth mentioning because it's such a power sales tool...[more] |
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| Jim Grootegoed |
AN HONOR INTERACTING WITH INDUSTRY PIONEERS IT'S HARD TO SAY GOODBYE to the leaders who made this business what it is today. One of my mentors and long-time friend, Bob Kathe...[more] |
Product Solutions
Helpful advice and tips from our writers and editors. This month: Yellow Lenses at Night; and First Presbyopic Fitting.
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