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Articles & Archives
VCPN June 2009

Accessories
ACCESSORIES & SUPPLIES NEW PRODUCT GALLERY - JUNE 2009


READYMADE READERS: THE ACCESSORY TRIFECTA
Stylish and affordable, readers are the answer for patients who feel confined by reduced fashion budgets.


STEP INTO STYLE WITH THE MILAN COLLECTION
Boost your practice’s image with Eye Designs’ latest furniture collection.


E-Tech
E-TECH NEW PRODUCT GALLERY - JUNE 2009


SETTING UP AN EFFECTIVE PRACTICE WEB SITE 101
Having a Web site is an essential part of your business, but you want to make sure it reaches a lot of people and sends the right message.


THE INTERNET: YOUR 24/7 MARKETING TOOL
Having an Internet presence is a fast and effective way to build your practice.




Equipment
A 'DIAMOND' AMONG HAND EDGERS
Super Systems’ high-quality Diamond Hand Edger with its abundance of features can prove to be an essential component for every lab.


EQUIPMENT CAPABLE OF HANDLING TODAY'S EYEWEAR
Manufacturers are designing equipment to accommodate the latest in frame and lens trends.


Eyewear
EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JUNE 2009


MEN'S EYEWEAR ON THE FASHION TRAIL
From the boardroom to the back court, men’s eyewear is becoming edgier than ever. A host of new trends are detailed below along with some exciting illustrations of what today’s men are wearing. 


THE PENTAX TITANIUM COLLECTION PULLS OUT ALL STOPS
Aspex’s new line features cutting-edge, high-tech styling with a magnetic sun clip.


THE RIVIERA COLLECTION: RETRO ELEGANCE
Lafont’s Riviera collection reflects the chic and luxurious French lifestyle of this renowned location.


WHAT DO MEN REALLY WANT IN EYEWEAR?
While men may look for durability in their eyewear, with some recommendations from you they’ll be sporting fashionable frames too.


Free-Form Lenses
A LENS DESIGNER'S VIEW OF FREE-FORM
In the last five decades, we have seen spectacle lens design and processing capabilities go from basic to ballistic.


Lenses
LENSES NEW PRODUCT GALLERY - JUNE 2009


MARKETING ADVANCED LENS DESIGNS
Employing various marketing techniques in your practice is the key to getting patients to purchase such advanced lens designs as free-form.


ZEISS INDIVIDUAL'S UNCOMPROMISING OPTICS
Zeiss Individual is fully optimized for every patient to deliver the widest fields of vision possible.


Ophthalmic Office
Optometry
CL DESIGNS MOVE FORWARD
Giving your cl patients the highest quality of care possible is easier than ever as companies continue to improve lens materials and designs.


IMAGING TECHNOLOGY FOR GLAUCOMA DIAGNOSIS
The earliest signs of glaucoma or the disease’s progression are easier to diagnose with data gathered by imaging technology.


OPHTHALMIC OFFICE NEW PRODUCT GALLERY - JUNE 2009


Opinions
FAREWELL TO THE PHONE BOOK


MARKETING IN AN ECONOMIC DOWNTURN


ONE-TO-ONE: ROBERT LIENER
Candid conversations between VCPN’s Ed De Gennaro and leading optical executives about their product strategies.


SELLING EYEWEAR ON THE INTERNET


Product News
PRODUCT BUZZ - JUNE 2009
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.



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