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Articles & Archives
VCPN April 2012
E-Tech
E-TECH NEW PRODUCT GALLERY - APRIL 2012
MANAGE ALL YOUR PATIENT RECORDS WITH SYNERGY
Topcon’s Synergy data management system can save you money and enhance your office efficiency.
TRY-ON TECHNOLOGY: THE NEW STANDARD IN EYECARE
Electronic dispensing aids provide virtual try-ons, demonstrations of lens options, fitting measurements, and more to enhance patient experience.


Equipment
WHAT’S HOT IN CONSUMABLES?
Is it nosepads, replacement screws, or finishing pads? Some suppliers tell us which products are their best sellers.
Eyewear
HANDMADE EYEWEAR: A CRAFT UNTO ITSELF
Producing frames by hand is an art form. Here’s how some companies do it.
TODD ROGERS CREATES HIS VISION OF EYEWEAR
Looking at Todd Rogers Eyewear makes you remember why you fell in love with this industry. Rogers’ honest enthusiasm and passion for all things optical come through immediately in the whimsical names, colors, and shapes of the frames he makes.
USING TECHNOLOGY TO SELL EYEWEAR
Today’s eyewear consumers are technology-savvy, making it easier than ever to focus on it to make a sale.
Sunwear
EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - APRIL 2012
Free-Form
PRECISE LENSES GO DIGITAL
Augen steps up its High Definition progressives with the new line of HDRx lenses.
PRIVATE LABEL OR BRAND NAME LENSES?
Many lens manufacturers recognize there is a market for private label lenses. While the technology may be the same as branded lenses, the name will be different, and the price lower.


Lenses
LENSES NEW PRODUCT GALLERY - APRIL 2012
MAKING THE IMPOSSIBLE POSSIBLE
Transitions introduces Vantage, a polarized photochromic lens that creates a new category of photochromic lenses.
THE POPULARITY OF PHOTOCHROMICS
Photochromic lenses now come in several varieties from sportswear options to custom designs.
Looking Back
LOOKING BACK - APRIL 2012
Opinions
CREATING AN EFFECTIVE SOCIAL MEDIA PROMOTION


GAME CHANGERS
ONE-TO-ONE: MORITZ KRUEGER
CANDID CONVERSATIONS BETWEEN VCPN’S BETH SCHLAU AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES.
TANGO ANYONE?
THE PATIENT AS ADVERSARY
ORBA Voice
ORBA MEMBER SPOTLIGHT: ROBERT MARTINEZ
This month’s spotlight is on Robert Martinez, Owner of Palo Alto Eyeworks, Palo Alto, CA.
Product Forum
PRODUCT FORUM - APRIL 2012
PRODUCT ROUNDTABLE WITH OPTICAL PROFESSIONALS ON: Sports Performance Sunwear


Product News
PRODUCT BUZZ - APRIL 2012
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.
Sunwear
TAG HEUER AVANT-GARDE RACES AHEAD
Premiere Vision is a luxury eyewear company that has withstood the test of time. While the TAG Heuer brand is deeply rooted in both luxury and athletics, it is also recommended for every eyewear buyer, making it the ultimate choice for discerning wearers. The TAG Heuer Avant-Garde Eyewear collection is loaded full of cutting-edge technology and detailed, handcrafted design. While it’s aimed at urban middle-aged trendy businessmen looking for luxury, some of the newer styles have a more modern spin that should appeal to a younger demographic.
Technology
TECH TIPS - APRIL 2012
EACH ISSUE, TECH TIPS WILL EXPLORE SOME INTERESTING ASPECT OF OPTICAL TECHNOLOGY. THIS MONTH LOOKS AT VERTEX DISTANCE.



© Vision Care Product News 2012