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VCPN NovDec 2011

Accessories
ACCESSORIES & SUPPLIES NEW PRODUCT GALLERY - NOVEMBER/DECEMBER 2011


EYEWEAR ACCESSORIES GO ALL NATURAL
Recommending earth-friendly accessories will complete patients’ eco-conscious eyewear purchases.


WATCH OUT FOR PRIVATE EYES
FGX International introduces a line of OTC readers designed especially for optical offices.


Equipment
GREEN MACHINES: AN OXYMORON?
The optical industry is taking steps to become eco-friendly with new advances in green equipment.


LENS MEASUREMENTS AT THE PUSH OF A BUTTON
Equally at home in an optical lab, on a dispenser’s desk, or in the clinical area, Briot’s VL1000 autolensometer is an easy-to-use instrument with intuitive controls.


Eyewear
COOL COMBOS: REPORT FROM SILMO


EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - NOVEMBER/DECEMBER 2011


EYEWEAR STEPS UP TO THE ECO PLATE
Eyewear companies are becoming more in tune with the environment and are producing frames that are fashionable and eco-friendly.


SILHOUETTE’S DAZZLING CRYSTAL COLLECTION
Known for its exquisite rimless eyewear designs, Silhouette Optical, Ltd. has introduced a collection that brings passion and glamour, diversity and elegance to the modern self-confident woman. The Silhouette Crystal Collection blends aesthetics and lightweight design into glittering creations that sparkle with the radiance of pure crystals.


VIVA IS OFF TO THE RACES WITH WILLIAM RAST
William Rast is the result of a partnership established in 2005 between Justin Timberlake and Trace Ayala. The name is a combination of Timberlake's grandfather's first name and Ayala's grandfather's last name and the brand embodies the spirit of the New America denim culture. William Rast was originally a brand of exclusively denim clothing but later expanded its product offerings to include leather, outerwear, footwear, wovens/knits, and now an eyewear collection from Viva International Group.


Free-Form
WHERE IS FREE-FORM TECHNOLOGY GOING?
As these lens manufacturers and laboratory professionals attest, the sky’s the limit on free-form technology’s potential.


Lenses
CARRERA LENSES ‘X-CEDE’ EXPECTATIONS
X-cede Rx-ready sun lenses eliminate distortion-causing light rays, while adding vivid color, clarity, and detail for the wearer.


KEEPING THE ENVIRONMENT IN MIND
Lens manufacturers are making a conscious effort to reduce the impact they’re having on the environment.


LENSES NEW PRODUCT GALLERY - NOVEMBER/DECEMBER 2011


Looking Back
LOOKING BACK - NOVEMBER/DECEMBER 2011


Opinions
BREAKING THE PLANO PARADIGM


FAKE IS FIERCE


ONE-TO-ONE: STEPHEN M. MARTIN
CANDID CONVERSATIONS BETWEEN VCPN’S ED DE GENNARO AND LEADING OPTICAL EXECUTIVES ABOUT THEIR PRODUCT STRATEGIES.


THE POWER OF THE INTERNET 'WE'


Product Forum
PRODUCT BUZZ - NOVEMBER/DECEMBER 2011
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.


PRODUCT FORUM - NOVEMBER/DECEMBER 2011
PRODUCT ROUNDTABLE WITH OPTICAL PROFESSIONALS ON: LUXURY EYEWEAR



© Vision Care Product News 2012