Listening to Tony Robbins’ Ultimate Business Mastery Summit was, as always, fantastic, humbling, and exciting. Tony energizes everyone. The momentum is ongoing. You dance, jump, shake, whoop and scream. At one point we were so rowdy that the chandelier crystals literally started to fall off!
If I could bottle the experience, I’d send it to all of you! (If it could be bottled, I guarantee, Robbins would be selling it.) Amongst all of the hoopla, though, he showed brilliant business sense. Notably, he talked about some issues that would be detrimental to your business in this economy if you fail to pay attention and make changes. So, here is some of what Robbins shared, maybe this can excite you into action to make 2010 a year of business growth.
Innovate During the ‘Winter’ He pointed out that this is the “winter” season for the economy and fervently encouraged us to take note of this economical “season,” to see the opportunity and innovate. Take it to the next level. “It is,” Robbins said, “during the winter season that true innovation happens, which determines whether a company thrives or dies.”
Of course, we would all choose to innovate, setting ourselves apart from the competition to make more money, right? The challenge is being able to innovate in our present business situation. The dilemma: You’ve created more of a J-O-B than anything else. Are you thinking, “How can I innovate when seeing fewer patients is not an option when I have bills to pay?”
The problem? We are running our business from a place of unnaturalness and stress. Robbins recommends that first, we must know who we are as a business owner, and then we should plan to take advantage of our strengths. In this way we can begin innovation with a clear mind and more free time.
When you identify who you are as a business owner, you will be able to find people of other types. This combination will result in more free time to be innovative, which will lead to business success.
What Type of Business Owner Are You? The three types of business owners Robbins describes are the Artist, the Manager/Leader, and the Entrepreneur.
The Artist: You have an extraordinary talent or skill that sets you above the rest.
The Manager/Leader: You love to manage people, watch those systems, monitor, and make it happen on a daily basis.
The Entrepreneur: You live to create a start-up…to put a system together. You love to pull together a team of talented people, and you take big risks.
Remember, functioning everyday in your business in a way that is not in your nature results in a lot of unnecessary stress. You become very reactive and create an atmosphere in which innovation cannot thrive, which is a prescription for failure during this “season.”
What’s the solution? Seek out people who fit into areas of brilliance other than where your strengths are. Then, focus on what you do well. Innovate! Set yourself apart. Do more than just survive. Thrive in this “winter season” and enter “spring” at the top of your game! Christie Scott holds Advanced Certifications in Business Coaching, Coaching in Health Care, and Human Behavior Consulting. Author of Against All Odds—Conquer the Health Care Battle, she specializes in working with physicians who want to “Work Less, Make More.” Contact feedback@visioncareventure.com with comments and/or suggestions for future topics.
