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Articles & Archives
VCPN June 2013

E-Tech
APP-ORTUNITIES
Grab your smartphone and start tapping: office proficiency and better time management can be handled from the palm of your hand.


WITH OPTICAL APPS, THE FUTURE IS NOW
New applications for mobile devices are making life easier for ECPs and patients alike.


Equipment
TIMELESS PIECES
In this digital age, some low-tech devices can still be indispensable to an ECP.


TIPS FOR USING LOW-TECH DEVICES
ECPs rely on invaluable tools like a lens clock, salt pan, hand stone, and distometer on a daily basis.


Eyewear
BUILDING A MEN’S EYEWEAR BUSINESS
Follow these tips on how to grow the men’s segment of your frame sales.


Sunwear
PUT YOUR PEDAL TO THE…ZYL!
Sure, metal frames are popular with men. In most cases, they’re undeniably practical and suit just about any style. But there’s something about every acetate frame that pops with personality, and a wide range of current men’s collections celebrate this in their designs. Here’s a sampling of noteworthy men’s acetate frames on the market right now.


SUPERDRY DELIVERS DISTINCTIVE DETAILING


THE MAGIC OF LAMINATED EYEWEAR
Laminations take eyewear from the ordinary to the spectacular.


VINTAGE VIBES
The ever-popular vintage eyewear has two trends—sticking to the initial styling and making it more modern.


Lenses
CREATING SPECIALTY LENSES IS A WIN-WIN
It can be a profitable business for ECPs to offer special-purpose lenses.


PRIVATE LABEL FREE-FORM LENSES – DO THEY HAVE A PLACE IN TODAY’S OPTICAL ENVIRONMENT?
VCPN recently conducted a survey to assess whether ECPs are using private label free-form lenses.


SPOTLIGHT ON CUSTOM LENSES
Near environment lenses provide comfortable viewing of computer and handheld devices while reducing eye fatigue.


Looking Back
LOOKING BACK - JUNE 2013


Opinions
CHANGING THE EYEWEAR RETAIL PARADIGM


INSTAGRAM FOR YOUR BUSINESS


MAKING ART AND WINNING TRUST


ONE-TO-ONE: DOMINICK SBLENDORIO
Candid conversations between VCPN’s Beth Schlau and leading optical executives about their product strategies.


STRIPES OF A DIFFERENT COLOR


Product News
EYEWEAR & SUNWEAR NEW PRODUCT GALLERY - JUNE 2013


LENSES NEW PRODUCT GALLERY - JUNE 2013


PRODUCT BUZZ - JUNE 2013
LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS, AND OTHER THINGS TO KEEP YOU IN THE KNOW.


Technology
LOOKING AT NOMINAL BASE CURVE
EACH ISSUE, TECH TIPS WILL EXPLORE SOME INTERESTING ASPECT OF OPTICAL TECHNOLOGY. THIS MONTH WE LOOK AT NOMINAL BASE CURVE.



© Vision Care Product News 2013